BP is most widely associated with its fuel stations and forecourt retail operations, but has a wide range of activities including exploration for oils and gas, extraction, transportation, processing and selling fuels and developing low carbon energy initiatives such as wind farms and solar power. Its forecourt food operations are specifically branded: BP operates the Wild Bean Café brand in the UK, Europe, South Africa and Australia and the am/pm convenience store brand in the US.
The company aims to be competitive on price for its fuels, and this is evident on garage forecourts where drops in oil prices have been passed on to consumers more rapidly that with some of its competitors. However, its Wild Bean Cafés are focused on quality food and coffee, with a strategy of differentiation from poorer quality refreshments offered by competitors.
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